Designing online since 1994

Media Resources

Email to obtain a copy of:

  • Social Media Planning Template 
  • Social Media Reporting Template
  • The 4 stories in your content


Create your campaigns with a mentor.  Three ninety minute sessions on Zoom or in person.

Session 1
Methods for engaging your target audience using Social Tools.

Session 2
Define, schedule, build and engage

Session 3
Practical build, Communicate, Assess, Report


Request a Social Media Consult


In order to build a story arc, it is good to start from the end or outcome you desire.  We can then measure the success or otherwise.

THE STATS - How many Australians use each platform?


Social Media Statistics Australia – August 2023

1. Facebook – 19,000,000 Monthly Active Australian Users (steady)
2. YouTube – 18,000,000 Unique Australian Visitors per month (UAVs)
3. WhatsApp – 12,000,000 Active Australian Users
4. Instagram – 10,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. LinkedIn – 6,500,000 Monthly Active Australian Users approx
6. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
7. X, formerly Twitter – 6,000,000 Monthly Active Australian Users approx
7. – 5,100,000
9. Tinder – 4,000,000 Australian users (my estimation)
10. Tumblr – 3,700,000
11. WeChat – 2,900,000 Monthly Active Australian Users approx – (my estimation)
12. TripAdvisor – 2,800,000
13. TikTok – 2,000,000
14. Yelp – 1,500,000
15. Blogspot- 1,200,000
16. Hinge – 1,000,000
17. Flickr – 450,000
18. Pinterest – 290,000
19. Reddit – 110,000
20. MySpace – 70,000
21. RenRen – 70,000 Monthly Active Australian Users approx – (my estimation)
22. StumbleUpon – 39,000
23. Weibo – 35,000 Monthly Active Australian Users approx – (my estimation)
24. Digg – 10,000
25. Foursquare/Swarm – 9,000
26. Periscope – 9,000
27. Delicious – 7,000

*Google Plus has been shut down worldwide*

Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are now approximately 26 million Australians.

Event Campaign Schedule

3 months before – 3 posts a week and start to engage:

  • 1 Email out to contacts
  • Prepare a feedback survey which will go out to participants in the week after the event
  • Get profiles of each speaker including their social media handle, photo and profile. Follow them all and start connecting by tagging them in conference related posts
  • Establish a #hashtag. If the conference has been held before then use their previous tag with the date eg #MediaMoguls2020 #MediaMoguls
  • Find and follow all users of the previous year’s hashtag or event on social media
  • Put out ‘save the date’ posts
  • Post highlights of previous conferences

6 weeks out – 4 posts a week and reach out for new followers

  • 1 Email out to contacts
  • No more talking about the past event
  • Tell people about preparations
  • Target organisations and participants – find and follow
  • Tell people about your oranisation’s role
  • Profile your staff
  • Promote the #hashtag and explain how it can be used

2 weeks out – one or two posts per day

  • 1 reminder email
  • Profile the venue
  • Tell people about the facilities
  • Suggestions for pre/post event activities
  • Interview people who will be closely involved (just little vox pops or similar)
  • #hashtag promotion on twitter 4 times a day

During the event

  • No amount is too much – just blast out every hour
  • Profile participants
  • Publish speakers highlights – upload papers/notes
  • Live tweet using the #hashtag
  • Announce the #hashtag and encourage people to us it to record their feedback online

Post event

  • Upload content quickly to Soundcloud, website, Play site etc
  • Send out participants feedback survey
  • Look at statistics especially for #hashtag
  • Staff feedback survey
Email Campaign

Email #1: Welcome Message

  • Keep this email brief.
  • Introduce yourself, thank your subscribers for signing up and tell them what they can expect from your email relationship (including how often they’ll hear from you).
  • Be celebratory.
  • Sometimes it helps to engage them a bit by asking a question and telling them to reply.

Email #2: Main Benefits

  • Use this email to remind your subscribers what makes your brand great.
  • You might explain your quality standards, your credentials, or your charity work.
  • Link to a page where they can learn more information about that topic.

Email #3: Something Free

  • In this email, give away a free piece of content that helps your customers with their immediate problems.
  • Discuss the topic briefly in the body of the email, then link to a page where they can learn more. For example, if you teach people how to be more productive, link to an article where you give away your top productivity tips.

Email #5: Get Connected

  • This email is a great time to remind your subscribers that they can connect with you on other platforms, like Facebook, Instagram, or your blog.
  • Don’t ask them to follow you everywhere. Instead, focus on the social media platforms they are most likely to use.

Email #6: Discounts and Coupons

  • One of the best ways to strengthen the relationship with your subscribers is to give them a deal.
  • Use this email to showcase some of your products and services alongside a discount.
  • Make sure to give the deal an expiration date.

Email #7: Feedback Request

  • At this point, your subscribers should be fairly familiar with your brand.
  • Ask them what they think about you, your products, your community, and what they’d like to see next.


How to Create TikTok Content

Creating TikTok content is a fun and creative process. To create TikTok videos, you don’t need any specialized software. Here’s a step-by-step guide on how to create TikTok content:

  1. Download the TikTok app: Start by downloading the TikTok app from your mobile device’s app store. TikTok is available for both iOS and Android devices.
  2. Sign up and explore: Once you have the app installed, sign up for a TikTok account. Take some time to explore the app and get familiar with its features and content.
  3. Understand the TikTok video formats: TikTok offers various video formats, including standard videos, duets, and stitches. Standard videos are the most common format, where you can create your own content using music, effects, and filters. Duets allow you to collaborate with other TikTok users by recording a video alongside their content. Stitches enable you to incorporate a segment of someone else’s video into your own.
  4. Choose your content theme: Determine the theme or topic for your TikTok video. It could be educational, entertaining, informative, or related to your legal aid and social welfare campaign. Make sure your content aligns with your campaign objectives and resonates with your target audience.
  5. Plan your video structure: Decide on the structure of your TikTok video. Keep in mind that TikTok videos are typically short, ranging from 15 to 60 seconds. Plan how you will capture attention in the first few seconds, maintain engagement throughout the video, and deliver your message effectively.
  6. Record your video: Tap on the “+” button at the bottom of the TikTok app to start recording. Use the app’s features to add music, effects, filters, and text to enhance your video. You can record multiple takes and edit your video within the TikTok app itself.
  7. Utilize TikTok’s creative features: TikTok offers a variety of creative features to make your videos stand out. Experiment with transitions, visual effects, text overlays, and filters to enhance the visual appeal of your content. Be creative and explore different ways to engage your audience.
  8. Edit and finalize your video: Once you’ve recorded your video, you can trim, rearrange, and edit it within the TikTok app. Take time to review and refine your video, ensuring that it aligns with your campaign message and meets your quality standards.
  9. Add relevant captions and hashtags: Write a concise and engaging caption that complements your video. Use relevant hashtags to increase the discoverability of your content and connect with users interested in similar topics.
  10. Publish and share your TikTok video: When you’re satisfied with your video, tap on the “Next” button to proceed to the publishing screen. Add any additional captions or tags, select your desired privacy settings, and click on “Post” to publish your TikTok video.

Remember, the best TikTok content is authentic, creative, and engaging. Experiment with different ideas, trends, and formats to find what resonates best with your audience. Stay consistent, respond to comments and engage with your followers to foster a sense of community. As you gain experience, you’ll refine your content creation skills and develop your unique style on TikTok.




It’s only one example of generative AI. GPT stands for generative pre-trained transformer. A transformer is a type of AI deep learning model that was first introduced by Google in a research paper in 2017.

  1. Sign up with
  2. Go to

Ask a question – ChatGPT’s knowledge stopped growing in Sept 2021 so it can’t answer questions about recent events.


Find out more about how to create various content types:

Sign up for a TikTok business account to harness advertising: